The Temporary Architecture of Space Design in Exhibition Halls / Booths / Stalls

Architects have always looked at exhibition design as an expression —
a medium to display design skills and thoughtful layouts using apt and innovative materials to give the exhibitors, participants, and guests an experience that enhances the value of the trade, product, or brand.

Designs in exhibitions involve conceptualizing the client's brief into a
“well-defined narrative, a thematic journey, a seamless and engaging experience.”

Exhibition Management

Exhibition management requires extensive design and project management skills —
including the setup of the exhibition, production of the booth space in workshops, cargo/materials/exhibits transport management, modularity in the construction of spaces and booths, services management (including fire and life safety), coordination between organizers, labourers, exhibitors, participants, guests, facility management, and finally, dismantling and handing over the space back to the exhibition space owners.

Sensory Experience

A sensory experience is created through a fusion of various expertises:
concepts, planning, storytelling, graphic design, visuals, multimedia, lights, multi-level interactive spaces, materials, and furniture design.

All of this is executed within a limited timeline—from a few days of exhibition interaction between exhibitors and visitors to the quick dismantling phase—enhancing the ability of architects to impeccably plan temporary architecture that delivers a powerful sensory experience, ultimately contributing to the success of the business trade.

Design

Design plays a crucial role in exhibitions, enhancing the overall experience of visitors. Spatial design allows visitors to navigate seamlessly, improving their understanding and interaction within the exhibition.

Communication

Communication through a story-concept about the company or exhibitor adds a personal dialogue with the guests, enriching the emotional and intellectual connection.

Branding + Interactive Displays

Incorporating technology such as projections, video walls, digital displays, and backlit features plays a vital role in engaging visitors. These interactive elements bring stalls to life, creating lasting memories, emotional connections, and impactful brand impressions for future trades and opportunities.

Aesthetics

Aesthetics is not just about fancy forms or colors — it’s about finding the right balance of proportions, materials, and finishes, in line with the narrative. This approach effectively communicates the use, application, and value of the product being exhibited — whether it’s a tall, heavy machine or a small, precious platinum metal or stone.

User Experience

Well-designed layouts, clear signage, intuitive navigation, and accessible information enable visitors to explore exhibitions more efficiently. Prioritizing inclusivity — including accommodations for individuals with disabilities — ensures exhibitions are welcoming and engaging for everyone.

Iconic Examples of Exhibition Design

The German Pavilion (Barcelona Pavilion)

Designed by Ludwig Mies van der Rohe for the 1929 Barcelona International Exposition, the German Pavilion is a small but iconic building at the base of Montjuïc hill.

It wasn’t meant to function as a traditional exhibition hall but rather as a representative space — an exhibit in itself.

Along with the structure, Mies van der Rohe and Lilly Reich also designed the furniture — including the iconic Barcelona Chair. Crafted from stainless steel and white leather, the chair remains a 20th-century design icon, still produced by Knoll today.

The Eiffel Tower – Exposition Universelle, 1889

Built by Gustave Eiffel for the 1889 Exposition Universelle, the Eiffel Tower marked the 100th anniversary of the French Revolution.

Constructed in just 2 years, 2 months, and 5 days, it was a remarkable technical and architectural feat. Though initially intended to stand for only 20 years, it was preserved thanks to scientific experimentation—especially its role in early radio transmissions and later telecommunications.

Conclusion

In summary, design in exhibitions is essential for:

• Effective communication

• Visitor engagement

• Aesthetic appeal

• User experience

• Branding

• Spatial organization

• Emotional and sensory impact

A well-executed design transforms an exhibition into an engaging, informative, and memorable experience for visitors. It brings purpose to the space and leaves a lasting impression — making design one of the most critical pillars of successful exhibition architecture.